Lots of businesses come to us wondering why their company isn’t connecting online. Often, they had powerful results in the old days. They knew how to maximise traditional marketing and lead generation. But, they find themselves lost in the new world of digital business. Others are brand new startups that just can’t seem to get on the ladder. It’s a busy, noisy world on the internet and it’s tough to stand out.

After so many questions, we thought we’d write a blog about it. If you’re struggling to pick up website traffic, social media numbers or sales, there’s a reason. It’s all about identifying that reason and taking steps to fix it. This handy list should help you figure out what’s going wrong, and how to change it.

Your Website Is Static

It’s no longer enough to have a website that is simply a brochure. Presenting your goods and hoping you’ll make money isn’t enough. The ‘build it, and they will come’ approach no longer applies. Instead, you need to be producing regular, engaging content. Your homepage should update with new, interesting ideas, sales or content. Give people a reason to visit and stick around.

You’ve Got No Call to Action

The ‘call to action’ or CTA is vital to making your online business work. You need to give people a reason to sign up for your newsletter or buy your new product. We live in a world with a thousand alternative options. If you don’t convince the customer to buy from you, someone else will. Use incentives to appeal to customers and hook them in.

You’re Not Engaging with Your Online Community

Or worse, you dismiss social media as a fad or unnecessary. People live their entire lives online through social media. It is a form of existence as powerful as the real world. To ignore it, is to ignore millions of potential customers. Start to build a loyal community. Engage with them, share ideas and inspire debate. Set yourself out as an expert and grow a following.

You Haven’t Got a Long Term Strategy

Building your business online doesn’t happen overnight. We often think that online companies emerge from nowhere. We see multi-million dollar success stories arrive seemingly overnight. This just isn’t true; it takes time and a decent strategy. We suggest hiring a web marketing company to help draw up a twelve-month plan. It will include everything from search engine optimisation to social media to advertising.

You’re Not Monitoring and Adapting

One of the best things about the internet is the ability to monitor your audience precisely. You can learn so much about your customers through analysing their web habits. You should be getting deep into the analytics on your website and social media. This business technology will help you understand how your online presence is performing. How many people are visiting your site? How long are they staying? Where are they coming from? This information will help you tighten and improve. You’ll understand your audience better and make positive changes.

If your business isn’t working online, there’s a good reason. Is it one of these we’ve listed today? If so, you can quickly turn things around! Where will you start?