We are all inundated with all types of products the moment we walk into a shop or supermarket. From left to right and top to bottom, we are faced with a plethora of products – products we can eat, drink, take as medicine, use for cleaning our homes, use for the garden, and a lot more. So the big question is: how do we choose the products that we use? Consider what it is that affects your decision to buy a product and try it out. When you think about it, you may soon realise that the product’s label actually plays a massive role.

If you have a product and are seeking the right label for it, you have to remember certain factors. These factors may affect the sales of your product, so you have to make sure that you are making the right decision – beginning with the creation of your product’s label. Following are a few tips that can help you create the best labelling for your product:

Think of the Colour, Font, and Graphics

We are visual creatures, and colours have a great effect on our mindsets. When you are designing your product’s label, you have to think about colours and how they complement or work with your product. For instance, if you have a clear product container, your product will be seen by the consumer – so what colour should you then choose for the label?

The fonts and graphics of your label also have a significant influence on the sales of your product. If you have low quality graphics, this will not give your customers the right impression, will it? So when it comes to graphics, always make sure to choose only high-quality ones. You can even have graphics custom-made just for your product so your customers can see something new and unique. Fonts can also make or break your product’s label, so stick to fonts that are also unique. Do away with common fonts such as Arial or overly-used fonts like Lucida Calligraphy.

Think of the Label’s Size and Shape

The size and shape of your label can affect your product’s sales as well. If you have a round product container, would you want your label to be one large one, or two separate back and front ones? The good aspect about back and front labels is that you can clearly separate the information at the front (the logo, brand, and graphics) from the information at the back. You can also choose one single label which can be wrapped around the container, which is cheaper than two separate back and front labels.

The shape of the label also makes a difference. Of course, you can always stick to a standard shape, but if you are launching a new product, you may want to consider a more unique shape, although this will often be more expensive since you may have to invest in a custom-made die.

Think of the ‘finish’ of the Label

Another factor that you may want to think about is the ‘finish’ of the label, which comes in either matt or gloss. A matt finish can project a more classic and elegant look, whilst a gloss finish can provide additional impact to the label’s colours and add a shinier look. One additional tip: if you can’t make a decision between the two finishes, you can order a small batch of each and distribute this to people you know to see which one is more appealing and effective.

Labelling experts like www.labeller.co.uk know how crucial it is to create and choose the right label for your product. With their help (and the help of their advanced labelling machine selection, of course), you can have the perfect product label that everyone will not quickly forget.