From Online To Instore – How To Get Your Products On The Shelves

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Starting an online business is a great start. But, it is only a start. If you want to make the most out of your small business, you need to start thinking bigger. What is bigger than selling products and services online? Selling products and services in a store of course. Businesses that can shift units in as many different outlets as possible will have more sales and make more money. You can then put that money back into the firm and start to expand. So, how do you get your products onto the shelves?

Know Your Retailers

Retailers like products that are going to sell, yet they don’t know what is going to sell before it goes on sale. If you are thinking ‘how do they choose the products then?’, they do it through their contacts. Yes, getting your products onto the shelves is as easy as knowing the retailer and asking them for a favor. The businesses that have the contacts are the ones that get the breaks as business is cliquey. If you have a relationship with someone, they are far more likely to choose you as their partner.

Don’t Take Up Too Much Room

Retailers also love to maximize the space in their stores so that they can sell more. The logic is simple: the smaller the item, the more space for other items. And, that increases the chances of making more sales and money. As a result, they don’t like bulky items that take up lots of room. In fact, they hate it because it takes away from their profits. The key, then, is to make your item as small as possible. Any product that takes up unnecessary space is going to be a reject.


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Come Prepared

The people who are going to sell your product also don’t want to do any extra work. They want to stick the product on the shelves and watch it make them a ton of cash. Bearing this in mind, you want to make sure your product is retail ready. That means you need everything from the right packaging to a barcode. You can buy barcodes by clicking on the link if you don’t know where to start. The pertinent thing to remember is that you need to do all of the legwork to get your product into a store as retailers are lazy.

Compromise On The Price

Everyone loves a cheap product, and retailers are no different. However, you don’t want to put your profits at risk just to get it into the store. What you want to do is figure out how much you can afford to cut on your product to make a profit. Then, you can go into the negotiations and come to a compromise. Any business that undercuts their rivals and still makes a profit is going to be welcome in most stores.

Give Them A Quality Product

Your product won’t grace any high street stores unless it is going to sell units. At the end of the day, the stores only care about how much money they are going to make. If you cannot make them money, you can forget about hitting the shelves.

Author: Richard Casteel

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Richard is the chief author of this blog. He worked as a financial advisor in money market form last 10 yrs. His financial sense in Share trading and any other trading is just outstanding. He just shares his knowledge and experience through this blog. You can contact him directly though

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