YouTube views can help you gauge success // Source
If you want to gain more online traffic for your business, explainer videos are the way to go. Search engines will factor in page retention in their search algorithm, and there’s no better way to keep people on a page than a video.
What Is An Explainer Video?
Explainer videos act as a ‘tutorial’ for consumers, teaching them about your product or service. Since a lot of people won’t want to read page after page, videos are a good way to get your message across in a stylish fashion. Explainer videos can help you clarify any potentially confusing areas of your business. They can also lead to more sales through increased consumer understanding.
What Are They Used For?
Explainer videos have a variety of uses outside just explaining a part of your company. For starters, video views can be counted, which helps you gets better idea of what product people are interested in. For example, has the lawnmower product received 20,000 views? Compare this to the grass strimmer at 5,000, and it’s clear where the interest lies.
Explainer videos can also help you invest your customers in your brand. Reports have shown that if a video is better at conveying a message, they’ll watch more of it. So if you produce interesting, engaging video content, you’ll increase your reputation and will be of interest to more people.
That being said, it’s not that easy to produce a killer video, but there are resources to help you. You can get professionally made videos from a site like http://suitespot.tv/services, for any business type. Whether you focus on sports or technology, you will have a message or product to advertise, so do it!
How Can They Benefit My Online Presence?
When you’re marketing your business online, there are things you shouldn’t do and things you should do. One thing you should avoid is underappreciating your website, as it can be that hub that draws in all your clients. Videos can be the central attraction of this hub, especially if they’re well produced.
Many will agree that websites that use multimedia (i.e. videos, images) will rank higher in Google than those that don’t. See here (https://blog.shareaholic.com/video-marketing-seo-results/) for more information on how this works! How an image is tagged and placed can make all the difference.
Additionally, users could find your video on Facebook, Twitter or YouTube and this will lead them back to your site. You don’t have that same reach with blog posts or status updates. Videos are made to be shared, and if your explainer video goes viral, there will be no stopping it!
Videos also add a personable edge to an otherwise bland web presence. Blog posts are great for conveying detailed information, but videos let you put a face to the brand. Having someone for consumers to trust and relate to will make them more likely to buy into your product or service.
Hopefully you’re now bang up to date with explainer videos and their function. Of course, behind every video there needs to be a great product, so be sure yours is!