Strangely Effective Marketing Ideas You Should Try

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Marketing your brand is an important part of being successful. But, you need to think outside of the box to make sure that your strategy is a hit. Strategies that rehash the same ideas are the ones that aren’t effective. The ones that are effective are the ones that are original. Coming up with a fresh idea is never easy, but you have to try. To help you find the right path, here are a few ideas that are original and effective. Use these as inspiration for the future.

Sponsor The Homeless

The key to a good advertising campaign is to be everywhere at once. Some businesses use TV ads; others use big billboards – you can use the homeless. It is a sad story, but the homeless are everywhere because some people fall on hard times. However, you can make their life easier by giving them free clothes to wear. The clothes will have your logo or brand on them so that they draw the attention of passers-by, but they will also keep them warm. Or, you can pay their meal or accommodation bills for them if they do some ‘word of mouth’ advertising.

Use Lanyards

Often, the little things make the biggest difference. So, don’t forget your printed lanyards the next time you think about advertising to people. The great thing about them is that they hang around about the eye-level of the person you are talking to. Usually, the person can’t help but notice them because they just happen to be in the way. Even if they don’t notice them consciously, they do have a subliminal effect. Plus, they don’t cost a lot of money to buy.


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Publicity Stunt

When you think of a publicity stunt, you think of people who did things for attention. But, they do spring to mind because they work. The thing about a publicity stunt is that they are big and flashy. And, big and flashy are what you need if you want to grab someone’s attention. You don’t have to sell your soul for fifteen seconds of fame because you can do it organically. Well, as organically as possible! One fantastic publicity stunt is a flash mob. Flash mobs are spontaneous dance troupes that dance in public arenas in front of hundreds of people. Sponsor one of them and you will reap the rewards.


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Work With A Rival

What?! Just hear us out because sometimes your worst enemy is your best chance of marketing success. Opposed, you are two decent firms that make a bit of money. But together, you are one huge firm that can dominate the landscape. When you pool your resources, you instantly become a bigger brand as you can reach more people and have more money to spend. Obviously, it is a tricky relationship to get right. But if you do, the money will roll through the door. An alternative is to find a firm in the industry that isn’t a direct competitor.

When it comes to marketing, the weird and wonderful beats the tried and tested every time.

Author: Richard Casteel

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Richard is the chief author of this blog. He worked as a financial advisor in money market form last 10 yrs. His financial sense in Share trading and any other trading is just outstanding. He just shares his knowledge and experience through this blog. You can contact him directly though

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